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November 18, 2018 @ 8:00 am - 5:00 pm
Downtown Chico officially kicks off the holiday season by rolling out the red carpet and presenting the finest in hometown hospitality! Merchants debut their holiday offerings, show off fabulous decorations, and provide delicious refreshments and entertainment. The DCBA coordinates strolling carolers, other on-street events and activities and invites SANTA to come on down for photos with the kiddos!